Built by an engineer.Shaped on site.
Minus is a UK-based AI agency specifically for the construction industry. Our mission is to help business owners and sole tradespeople minimise their admin, improve their bottom line and get back to doing what they love. We partner with you to build AI and automation into your existing processes and software, cutting out unnecessary manual steps with smart tools that understand the ins and outs of your business. We offer ready-made solutions for common problems and also bespoke systems because we understand that every business is unique.
Our Founder
George is a mechanical engineer by training. He started his career at Airbus, where he was named Graduate of the Year 2024 for streamlining how teams worked across UK and European sites.
He then moved into AI and technology at one of Europe's largest tech consultancies, helping blue-chip organisations build AI into their day-to-day processes.
At the same time, he was renovating a house and working with tradespeople every day. The gap was obvious. AI was not being used as powerfully as it could be. Using ChatGPT to write the odd invoice on a Sunday night saves a few minutes. AI that actually understands your business and runs your admin processes for you puts money on the bottom line.
He started by consulting for a leading UK tiling contractor whose work includes major UK projects such as Heathrow Airport and Battersea Power Station. That work became Minus.
Today, George helps small construction firms hand off the admin, so they can get their staff back on site where they can create the most value.

Tell us how your admin runs today.
If you run a construction firm and the quoting, chasing and paperwork still lands on you, a short conversation is usually enough to work out which processes are worth automating first.
INTEGRATIONS
Connects to the tools you already use
Minus connects the systems already running your business, so information can move between them without the manual work.
Powered by Make and custom API connections.
Want to know where your admin is hiding?
Tell us what's slowing your business down. We'll work out whether AI or automation can help — and where to start.
